Creating a Shared Vision for Indeed's Job Posting Experience
I led a cross-functional initiative to unify Indeed's job posting experience, driving tens of thousands of additional job posts daily and shaping a one-year north star vision and roadmap.
Role: Director of User Experience
Background
Indeed's job posting experience, a core revenue driver and primary source of jobs on the platform, had become disjointed over time, negatively impacting revenue growth and user satisfaction. Our goal was to define an end-to-end vision for a unified funnel that would make it faster and easier to bring high-quality jobs onto the platform while driving our monetization strategy.
Approach
I led my team to design a workshop series that brought several groups together to map current-state experiences, identify pain points and opportunities, and collaboratively build toward a unified future state. I then established a working group that included a lead designer, content writer, and user researcher to define the vision, build a prototype, and test with users.
We validated our direction with user research, and developed a communication plan to generate buy-in across teams and stakeholders. Our vision served as a north star, while leaving space for contributing teams to define detailed solutions through experimentation.
Outcome
A shared vision meant teams could experiment quickly while maintaining a cohesive end-to-end experience. Through this visioning work, my product teams prioritized and delivered key initiatives that fundamentally improved the employer experience, driving 5% completion rate increases and tens of thousands of new job posts daily.
Key initiatives:
AI-assisted job descriptions to help employers create high-quality posts while maintaining control over their content, reducing burden while improving job quality
A streamlined posting flow that removed unnecessary questions and features user research identified as barriers, significantly improving completion rates
Mobile experience improvements to serve entirely new user segments we hadn't been able to support effectively, expanding our addressable market
Authentication optimizations that moved two-factor authentication later in the flow, balancing security with usability to reduce early drop-off
AI-assisted job descriptions and streamlined job posting flow increased job posting completion rates …
and improved candidate connections with better matches
Mobile experience improvements to reach new employer segments and increase conversion rates